6025q2Specimen paper

Extracted Content: 6025q2Specimen paper

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‘ar Performance Measurement

ZIMBABWE SCHOOL EXAMINATIONS COUNCIL
General Certificate of Education Advanced Level

BUSINESS STUDIES 6025/2

PAPER 2
SPECIMEN PAPER

Additional materials:
Answer paper
TIME = 3 hours
INSTRUCTIONS TO CANDIDATES
Write your name, Centre number and candidate number in the spaces provided on the answer
paper/answer booklet.
Answer all questions in Section A and any three from Section B.
Write your answers on the separate answer paper provided.
If you use more than one sheet of paper, fasten the sheets together.
INFORMATION FOR CANDIDATES
The number of marks is given in brackets [ ] at the end of each question or part question.

Y ou are advised to spend not more than 45 minutes on Section A.

The businesses described in this paper are entirely fictitious.

Y ou are reminded of the need for good English and clear presentation in your answers.

Calculators may be used.

This question paper consists of 4 printed pages.
Copyright: Zimbabwe School Examinations Council, Specimen paper.

@ZIMSEC Specimen paper

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2 Section A: Data response [25 marks]

Read the passage below and answer all the questions that follow.

Mobread Bakery produces bread, cakes, scones and buns for both domestic and export
market. The bakery sources most of its raw materials locally, except packaging
materials, which are imported. Mobread bakery management is contented with its rich
product portfolio that has been generating high sales and profits over the years.

However, recent fluctuations in the exchange rate have led to a fall in sales and profit.
In an attempt to reduce the negative impact of the exchange rate fluctuations
management is contemplating revising the bakery’s marketing strategy. Management
can either reduce the price of its bread or increase promotional effort.

If management reduces the price of bread, the effect on sales is shown in Table 1.

Table 1
Price($) Sales(Units)
1 200 000
0,8 230 000
On the other hand, if management increases its promotional effort, the effect on sales
is as shown in Table 2.
Table 2
Promotional Expenditure Sales
($) (Units)
50 000 200 000
55 000 250 000

Management intends to use the above information to come up with an
appropriate marketing strategy.

@) Define the meaning of the term product portfolio as used in the

passage. [3]
wb) Calculate:
@ price elasticity of demand from Table L [3]

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3 wb) @) _—s promotional elasticity of demand from Table 2. [3]

(8) Explain how management might use calculations in () above to
make decisions. [6]

@ Discuss the effect of exchange rate fluctuations on businesses such
as Mobread Bakery. [10]

Section B: [75 Marks]
Answer any three questions from this section.
Discuss the impact of government economic policies on businesses. [25]
Two clothes manufacturing are proposing to merge.

@ Explain the possible reasons that could be put forward to justify this

merger. 10

&®) Critically examine how stakeholders of the two firms might view this
proposed merger. 15
To what extent is the human resource function important to a business? 25

Examine the extent to which financial incentives constitute the most
important factor in determining worker productivity. 25

A Multinational manufacturer of cell phones is about to launch a new
smart phone in your country.

(a) Explain the factors that might affect the success of the launch of
the smart phone. [10]

® _ Evaluate a marketing strategy the manufacturer might use to

successfully launch the smart phone. [15]
@) Analyse the factors that influence stock levels a firm might hold. [10]
® _ Evaluate the significance of the Just-in Time production system. [15]

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4 (a) “Profitable firms do not have cash flow problems.” Explain why this statement is not necessarily true.

® _ Evaluate the usefulness of ratio analysis to managers and
shareholders.

A large car-manufacturing business is considering purchasing new state
of the art machinery.

@ Examine the factors that might influence management’s choice of
sources of finance.

® _sODiscuss the appropriateness of equity finance to the car manufacturer.
Assess the importance of the following decision making techniques to a
business:

(a) network analysis,

® _ value analysis,

(8) blending.

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[12]

[13]

[10]

[15]

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