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For Performance Measurement

ZIMBABWE SCHOOL EXAMINATIONS COUNCIL

General Certificate of Education Ordinary Level

BUSINESS ENTERPRISE SKILLS 4048/02
PAPER 2 Case Study

SPECIMEN PAPER 2 hours
Candidates answer on the question paper

Allow candidates 5 minutes to count pages before the examination.

TIME 2 hours

INSTRUCTIONS TO CANDIDATES
Write your name, centre number and candidate number in the spaces at the top of this page.
Write your centre and candidate number on the top right hand comer of every page of this paper.

Check that all the pages are in the booklet and ask the invigilator for a replacement if there are duplicate or

missing pages.

Section A
Answer all questions.

Section B
Answer three questions.

INFORMATION FOR CANDIDATES
The number of marks is given in brackets [ ] at the end of each question or part question.
Y ou are advised to spend no longer than 45 minutes on Section A and 1 hour 15minutes on Section B.

This specimen paper consists of 6 printed pages and 2 blank pages.

Copyright: Zimbabwe School Examinations Council, Specimen paper.

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Answer all questions.
Read the passage and answer all questions that follow:
Daisy’s Food Dishes
After undertaking studies in Business EnterpriseSkills, Daisy found herself jobless. She
decided to start her own enterprise as a sole proprietor. She did this with passion so as to
become a successful enterpriser. She knew that restaurants selling traditional food were very

popular and she was an excellent cook for modern foods.

Daisy decided to start cooking Thai food dishesand selling them to local people for dinner
parties. She used her own kitchen to prepare the food and advertised in the local newspaper.

Customers would ask her to cook a particular dish of their choice. She became very popular
for providing quality foods and received more orders for dinner parties than she could cope
with.

Daisy decided to rent larger premises in which she could put large cookers. This required
employing additional workers. However, she was giving little attention to the welfare of the
existing employees such that some resigned.

After two years of renting the premises, Daisy decided to buy the premises. She invested in
automated machinery to cook the food and her premises were connected to the internet for
online orders.

(a) Define the following terms:

@ Sole proprietor,

(Gi) Quality.

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(b) @ List any three stakeholders in Daisy’s Food Dishes.

[3]

(ii) Explain any two drivers towards enterprising.

a [4]
(©) Outline any five characteristics of a successful enterpriser.
oe [5]
(d) _ State any four advertising media that can be used by Daisy in
her business.
[4]

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®

4

Explain any two causes of poor motivation in an organisation.

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(g) _ Evaluate the importance of producing quality goods to an
enterpriser.

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(a)
(b)
(a)

(b)

6
SECTION B [60 MARKS]
Answer any three questions from this section.
Explain the benefits of enterprising.

Assess the extent to which the Zimbabwean government has enabled the
survival of Small to Medium Enterprises (SMEs).

Describe any four objectives which can be set by an enterprise.
Evaluate the importance of business ethics.

Outline the factors that a firm might consider when choosing a source
of finance.

Evaluate any two long term sources of finance.

Evaluate the importance of market research to an entrepreneur.

(a)
(b)
(a)
(b)

Giving relevant examples, explain the stages of production.
Discuss factors that can lead to relocation of a business.
Explain the benefits to an entrepreneur of entering a foreign market.

Evaluate any two electronic methods of communication.

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