2019_business studies_alevel_mj_paper2
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eteZIMBABWE SCHOOL EXAMINATIONS COUNCIL
General Certificate of Education Advanced Level
BUSINESS STUDIES 6025/2
PAPER 2
JUNE 2019 SESSION 3 hours
Additional materials:
Answer paper
TIME
3 hours
INSTRUCTIONS TO CANDIDATES
Write your name, centre number and candidate number in the spaces provided on the answer
paper/answer booklet.
Answer all questions in Section A and any three from Section B.
Write your answers on the separate answer paper provided.
If you use more than one sheet of paper, fasten the sheets together,
INFORMATION FOR CANDIDATES
The number of marks is given in brackets [ ] at the end of each question or part question.
You are advised to spend not more than 45 minutes on Section A.
The businesses described in this paper are entirely fictitious.
You are reminded of the need for good English and clear presentation in your answers,
Calculators may be used.
Copyright; Zimbabwe School Examinations Council, J2019.
SZIMSEC 1019
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Section A: Data Response [25 marks] Answer all questions in this section. Read the passage below and answer the questions that follow. Sigma PastriesSigma Pastries was established several years ago by Sign Maka, its founder. The Harare
based business produces pastry products mainly sold to fast food outlets in the capital’s
Willowvale Industries area. Competition is stiff in this area as several businesses ply their
trade there.
Despite the high level of competition in the pastry market, the sales of Sigma Pies continue
to grow. The latest monthly sales for the year ended 31 December 2018 (see Appendix
below), are by far the highest to date. This was confirmed by Willowvale Industries
Business Association (WIBA), an association to which Sigma Pastries belongs. WIBA
indicated that its market share was at 20%. The trend in sales has been attributed to the
Owner's personal involvement in the day to day running of the business and the commitment
of his employees.
However, the noted increase in Sigma Pastries sales has been made insignificant by a more
than proportionate increase in market sales as revealed in WIBA’s latest publication. Sigma
Pastries stakeholders have been baffled to notice that their business’ market share has
declined to 10%, yet sales have continued to rise. This has prompted Sign Maka to seek
clarification from a marketing expert.
Appendix
Sigma Pastries monthly sales for the year ended 31 December 2018
(a) _ Explain the meaning of the following terms as they are used in the passage.
(i) market share,
B]
(ii) stakeholders.
6025/2 O19
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(iii) modal sales.SAT Seen
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(©) Suggest explanations the marketing expert might
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tion to a business.segment the market for shoes.
in setting quality standards.
iness might require finance.
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ix
(10)
(15)
(10)
[15]
[12]
[13]
[10]
[15]
[10]
us]
(25)
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